Services

Websites & Online Solutions

Websites are an essential marketing tool and shop front for your business and yet can still move to the bottom of your priorities. PMGID can help you to get a website up and running, redevelop an existing site or maintain content to keep it fresh. Whether you just need a simple informative website or want to invest in an online shop, calendar bookings or membership systems, you have come to the right place.


Social media, brand and marketing projects can also be implemented and maintained either as part of a website refresh or to setup a new business so that you get it right from the start.

What makes a website successful?


There are a lot of DIY online website builders out there and they can be a cheap solution but if you don't have the knowledge of website design and marketing, it can be a waste of time and money. We use online site builders to provide you with a solid foundation that you can then maintain it yourself without needing a website developer or we can support you after go-live too if you simply don't have the time.

Understanding your target audience

Defining the objectives

Clear and intuitive navigation on your site
Provide an enjoyable user experience
Ensure key messages stand out and users can easily act on the information
Implement marketing campaigns and social media to drive users to your site

Responsive design ensuring the site is mobile and tablet friendly

Secure site complying with General Data Protection Regulations (GDPR)

Project Management

Resource time is valuable and you can waste precious hours if you don’t have detailed plans for your projects. Identifying potential risks and having contingencies in place can save you time and money.

What makes a project successful?

Preparation

Document detailed specifications and agree the scope up front to meet requirements and budget.

Planning

Identify key achievable milestones and agree target dates with stakeholders.
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Quality Resourcing

Allocate quality and appropriate resources and communicate and agree milestones.

Communication

Regularly meet with team members and keep stakeholders informed of progress and risks. 

Tracking

Keep all tasks in one tool shared with all team members and maintain and communicate the status regularly.

Flexibility

Remember, the unexpected can happen and be prepared to adjust priorities and communicate any impact.

Processes

Find a better way to manage your tasks and define and implement consistent processes for your team.
How can I be more efficient?

Define and communicate more efficient internal procedures

Create brand guidelines and a tone of voice and use these throughout your organisation

Share your documents centrally and maintain version control

Create standard branded templates for regular documents

Find the right online tools to help you manage tasks and workload

Create high quality, up to date marketing materials

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